Tag: GfK
GfK: Europeans spend €14,739 per person in 2019
Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg […]
Andrea Bocelli, Keynote Speaker at 4thEdition of Best Brands Italia
Best Brands, the global benchmark of Brands, enters its 4thyear in Italy. Keynote Speaker of exception at Best Brands in Milan on 14 November will be Andrea Bocelli, who will receive the […]
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
On 5th of March took place the inaugural French edition of Best Brands, an event to be held annually and which singles out the most successful brands from several different […]
GfK study: Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person, shows a study conducted by GfK globally. This compares to just […]
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
GfK Study: For Romanians, healthy lifestyle means mainly healthy food
GfK analyzed the main activities that contribute the most to a healthy lifestyle in Romanians’ opinion. Top mentions went to consumption of fruits and vegetables or fresh unprocessed food, along […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
GfK launched GfK FutureWave
In the start of November, GfK launched GfK FutureWave, an approach that identifies innovation spaces by harnessing cultural shifts and new market activity that will influence tomorrow’s market. Using a framework […]
GfK launched GfK Brand Vivo
GfK launched GfK Brand Vivo – a new brand tracking system that uses relational intelligence, a more valid and sensitive way to monitor how consumers experience, connect to and engage […]
GfK Purchase Journey: Romanians – big online buyers of smartphones and tablets
The GfK Purchase Journey study, monitoring the smartphone and tablets in Romania, UK, Russia and Belgium, showed that many people that buy such items first make an online research (77% in […]