Tag: GfK Romania
GfK study: Internet changes the traditional buying decision process
84% Romanian urban internet users took in consideration more brands than the ones they initially had in mind after researching over the internet in order to find information related to […]
GfK: Smartphone demand, bigger than ever in Europe
Mobile phones demand grew again in Europe in 2011, mostly as a consequence of increased popularity for smartphones. According to GfK, last year were sold 3.2% more mobiles than in […]
GfK Romania joined IAB Romania
GfK Romania, company specialized in market research, is the newest member of IAB Romania. With its new status, GfK Romania will be able to benefit of all IAB Romania membership’s advantages. […]
Study: Romanians make lobby reactively, after making a decision or to correct one they already made
GfK Romania and PR Romania published the results of an analysis that shows there is a shyness towards lobbying in Romania, with companies, NGOs and politicians being in favor of […]
Romanians expressing their opinions: more ranting and criticism online than offline
Romanians rant more and are more critical online than offline, according to a GfK Romania research that studied Romanian consumers’ opinions regarding the influence of word of mouth. According to […]
Study: A third of Romanian urban internet users buy online
GfK Romania, together with ePayment, make public the conclusion of a study that shows that almost 30% of Romanian urban consumers are buying online. According to the study, 28% of […]
GfK Romania: Romanians rather praise than criticize the products they use
Romanian rather praise than criticize the products they use, according to a marketing research made by GfK Romania to study Romanian consumers opinion regarding the influence of word of mouth. […]
GfK Romania: Romanian social media users like to be friends with brands
According to a study made by GfK Romania for the Romanian marcom news site IQads, Romanian social media users appreciate companies online communication both through online advertising and social media. […]
GfK Romania: TV and Outdoor – preferred advertising spaces for Romanians
GfK Romania analyzes, in a research report made for IQads, the way the Romanian consumers are interacting with advertising, which are the most efficient communication channels and what kind of […]
Romanians and advertising – love and hate?
GfK Romania made, for IqAds, Romanian specialized marcom online publication, a research to understand better the way Romanians are perceiving advertising. The initiative aimed to find relevant insights about how […]