Tag: GfK
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]
New technologies and new usage habits for Romanian consumers
GfK Romania made an online study to acknowledge how familiar are new technologies (such as cloud storage, Google glasses or electronic wallet) to Romanians and how used are they. According […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
GfK follows the complete route of the modern buyer, online and offline
GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]
GfK study: Discount stores – most wanted for shopping by Romanian consumers
Modern commerce is in a continuous change, with Romanian retailers making their presence felt both with a big number of stores, but also with intense promotional activities in media. In […]
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]
GfK: Smartphones give a new boost to the telephony market
GfK presented its results for 2012 at Mobile World Congress Barcelona and showed that the worldwide demand for mobile phones increased significantly in 2012. Last year posted a first: on […]
GfK Temax: Smartphones and tablets, still on Romanians buying list
Smartphones and tablets continue to be on Romanians buying lists, according to GfK Temax study, that shows an overall descendant trend on the Romanian long usage goods market, with Q2 2012 […]
A GfK study on Romanian social media investments, to be presented at Marketing 360
GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]