Tag: global adspend
Zenith: Ecommerce and video fuel faster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5% to […]
Zenith: Auto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit […]