Tag: GMI
WARC’s Global Marketing Index: Following a year of dramatic decline, global marketing industry ended 2020 in growth
WARC released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global […]
GMI: 89% of Brits say battery life matters more for a smartphone than brand name, camera or 4G
89% of Brits consider battery life to be an important smartphone feature, before brand name, high quality camera and 4G, as shown by a GMI study that analyzed what smartphone buyers really want […]