Tag: GroupM
Danny Geelan took over as Ozone’s GroupM lead
Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has appointed seasoned commercial lead Danny Geelan as its new Agency Hub Lead for GroupM. Danny […]
GroupM experts: Media budgets, +17% in 2021 vs 2020
The GroupM This Year, Next Year 2021 report announces record increases for the global media market. 2021 brought up a 21% growth, powered mainly by digital advertising which went up […]
Admix signs two ad industry legends to strengthen global leadership for in-play advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu […]
IAB Europe elected a new Board of Directors
Last week, the members elected their new Board of Directors and IAB Europe is announcing the new configuration of the board: Henk van Niekerk, Senior Vice President Publishers and Ad Networks, AOL Nigel […]
MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017
MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom […]
GroupM and MediaCom launched the 1st online campaign in Romania with mVideo banners
GroupM Romania and MediaCom Romania launched, for the first time on Romanian market, a campaign that uses the mVideo banner format. This is a GroupM format developed by H-Art Italia […]
Alex Visa takes over as Interaction Director at GroupM Interaction
GroupM Romania expanded its senior team by appointing, starting July, Alex Visa as Interaction Director at GroupM Interaction (GMI) – digital division of GroupM Romania that offers research, commerce, tech […]
GroupM revises global 2013 ad spending forecast to 4.5% growth
GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. […]
Czech ad market growth, predicted by media agencies
Several media agencies have released their forecasts for the development of the Czech ad market in 2011. According to Universal McCann, Czech advertising market will grow by 3.5%, still not […]
GroupM develops its media trading services in Romania
Following the international strategy of the group, GroupM decided to develop its media trading services in Romania, in order to offer clients the best media offers at local level and […]