Tag: GRP
TradeAds Interactive introduces on Romanian online advertising market the GRP audience measuring concept
TradeAds Interactive introduces on Romanian online advertising market, as part of Adnaliser, a GRP audience measuring concept. This way, the GRP (Gross Rating Point) previously used to measure TV audience, can be […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]