Tag: guidelines
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
FCB Partners became Van Berkel International’s strategic agency
FCB Partners was appointed strategic agency for Van Berkel International, one of Europe’s most important players in food processing equipment in both the professional retail and consumer market. The agency […]
UAPR launches Pitch Guidelines in Romania
Romanian Advertising Agencies Association (UAPR) launches a new program, “Pitch Guidelines”, a guide drafted and endorsed by EACA and World Federation of Advertising (WFA). The guide provides the relevant information […]
MMA released a Mobile Couponing Best Practices and Guidelines
Mobile Marketing Association published “Guidelines and Best Practices in Mobile Price Promotions”, created by MMA’s Mobile Couponing Committee and designed to provide marketers, merchants, wireless carriers and others with an […]