Tag: GumGum
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity, to increase purchase intent around the popular […]
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnershipwith OTT streaming service provider Invincible Entertainment, signalling a unique collaboration aimed at delivering a new calibre of ad experiences in […]
GumGum joins Global Alliance for Responsible Media (GARM)
GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation […]
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing Director of GumGum Belgium, Netherlands, Nordics and Spain. In his new role, Harmen will oversee these […]
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]