Tag: Harris Interactive
2/3 Americans will watch Super Bowl, 60% are waiting for the ads
Around 70% of the Americans will watch Super Bowl this year, most of them together with the family and friends, according to a Harris Poll realized by Harris Interactive. When […]
Harris Poll: M&Ms, the highest in brand equity for teens and young adults in US
M&Ms is the highest in brand equity for teens and young adults, as the 1st annual Youth EquiTrend study made by Harris Interactive shows. The 1st annual Youth EquiTrend® study […]
Puppies and babies pull the most heartstrings when in ads
Puppies and babies are the ones that impress the most when they are present in commercials, according to a study realized by Harris Interactive and AdWeek. In their quest to […]
Young adults in USA, more trusting in advertising, according to an AdWeek / Harris study
Americans believe advertising is honest (20%) in what it claims, somewhat honest (65%) or not at all honest (13%), according to the findings of a new Adweek Media/ Harris Poll, […]
Study: Internet influences consumer’s decision-making process
“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]