Tag: Highlight Agency
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Sustained growth for Highlight Group in 2024: 60% higher turnover PR and 30% for Agency
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the portfolio of […]
Highlight Agency: We over-deliver, but never over-promise
AdHugger sat down with Alex Petrea, Chief Operating Officer Highlight Agency, and Andreea Dobranici, Creative Director Highlight Agency, and talked about the secrets of the BTL advertising, what it means […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Highlight Agency, partnership with Telekom Romania Mobile
Following a pitch at the end of 2023, Telekom Romania Mobile chose to work with the independent agency Highlight Agency. Since the beginning of 2023, the agency started providing BTL […]
Ex-Godmother, Aela Cotabita took over as Managing Director Highlight PR
Aela Cotabita took over as Managing Director Highlight PR in January 2024, being responsible for the operational management of the agency, coordination of the team, business and communication strategy, and […]
Highlight Agency and NIVEA are putting skin care in the center of attention at Winterkiss by Kiss FM
Under the headline „Echipează-ți pielea cu NIVEA” (“Equip your skin with NIVEA”), Highlight Agency and NIVEA were present on the most important slopes in Romania with unique and exciting activations, […]