Tag: IAB US
IAB (Europe and US) and IHS: Global mobile Advertising revenue topped €24 billion in 2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology revealed their global figures for mobile advertising revenue, which surged 64.8% to €24.0 BN in 2014 from €14.6bn […]
IAB Europe and IAB US in partnership to publish recommendations for digital ad industry
IAB Europe and IAB US joined forces to publish recommendations for digital ad industry, related to promoting global trade and innovation as Europe and US are negotiating a vital trade program. The […]