Tag: IKEA
IKEA transforms windows into ads with new roller blinds campaign
At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This time, IKEA has transformed simple roller blinds into a unique […]
IKEA appointed Sara Del Fabbro as CEO for South East Europe
IKEA South East Europe announced Sara Del Fabbro is the new CEO the company has at regional level. Sara answers to Belen Frau – Global Deputy Retail Operations Manager Ingka […]
Superbrands Romania 2019: 2 Romanian brands took the lead in the top
BDR Associates announced the first results of Superbrands România 2019, after the judging process insured by 27 experts in representative domains and a market research made together with Ipsos. The […]
IKEA’s South East Europe CEO accepts the challenge and takes over a global position
Stefan Vanoverbeke, IKEA South-East Europe’s CEO, will take over a new and captivating challenge as Global Deputy Retail Operations Manager at Ingka. Stefan will coordinate IKEA’s operations in Canada, UK< […]
LIDA handcrafts new campaign for IKEA, with cross-stitched mailers
LIDA, digital and direct marketing agency, launched a new direct mail campaign for the Swedish IKEA in order to make IKEA Family members feel loved. Tasked with helping IKEA build […]
IKEA launches furniture that allow wireless charging
At Mobile World Congress, IKEA announced the launch of the first products from a collection which will help to wireless charge gadgets such are smartphones and tablets. The new solution […]
IKEA of Sweden AB to turn children’s drawings into plush toys
Ikea of Sweden AB will turn 10 drawings, including one from a Romanian kid, into a plush toy, after a contest organized globally which designated its 10 winners. The contest was […]
Over 48,000 plush toys from IKEABucharest, helping funding educational projects from UNICEF and Save the Children
Over 48,000 plush toys were bought from IKEA Bucharest during the campaign that ran between November 4th – December 29th. For each bought toy, IKEA foundation donated Euro 1 to […]
IKEA and Romanian artist make customized furniture
IKEA invited 3 artist to customize its furniture using colors, pencils, textiles, scissors and glue, an initiative that had as a result furniture with personality. Andra Badea, Ana Romila and […]
Plush toys season started at IKEA, combined with the yearly campaign to support kids access to education in developing countries
IKEA debuted 2012 push toys season, combined with a campaign to help children in developing countries to have access to education. With the campaign, IKEA (through IKEA Foundation) donates 1 […]