Tag: impressions
Adverty, collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will […]
Adverty is granted US patent for in-game ad viewability technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability […]
IAB Europe released a whitepaper on variation for viewable impressions across European market
Interactive Advertising Bureau Europe (IAB Europe) has published a White Paper on viewable impressions as a step in its strategy to drive brand investment into digital advertising. The document aims to educate and […]
U.S. online display advertising market – 1.1 Trillion Impressions in Q1
U.S. online display advertising market delivered almost 1.1 trillion impressions in the first 3 months of the year, with Facebook.com accounting for around a third of it. Facebook delivered 346 […]