Tag: In-Game advertising
Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales
Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]
Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, […]
Entravision MediaDonuts partners with Anzu to bring the in-game advertising platform to Southeast Asia
Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers, and players in Southeast Asia. Entravision MediaDonuts will now represent […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]
In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development
Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s EVP, Business Development, HD Games Guy Ben-dov, a gaming […]
Adverty partners with Smart to further facilitate access to its seamless in-game inventory
Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally. Adverty AB (publ), the leading in-game platform for […]
Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title
Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they […]