Tag: Influential
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
GlobalData: Influential media organizations are leaning towards retail as a powerful stream of revenue
The COVID-19 pandemic has created synergistic opportunities for media and retail companies, as consumers find themselves spending more time online. Large online media and entertainment organizations are now partnering with […]