Tag: Initiative Romania
Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016
Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]
Romanian Initiative and BPN on Competition’s Council fines
Initiative and Brand Programming Network (BPN) – both member of Lowe Group Romania – are rejecting the decision of Romanian Competition Council. Despite of the factual, logical and non-equivocal argumentation presented […]
Interactive video for Unicef Romania says Stop to violence
Lowe&Partners developed the concept of a video part of Unicef’s global campaign #STOPviolentei (#StopViolence), aiming to prevent violence against children. To talk about violence against children, when no parent would […]
Coloring the only street made up of stairs from Bucharest, a project signed by Initiative Romania
Romanian media agency Initiative (part of Lowe Group Romania) launched, a while ago, a project to revitalize the only street made up of stairs from Bucharest, as part of a […]
MFB 2014: Romanian media market expected to remain stable in 2014
Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Initiative communicates the 1st Lidl media campaign in Romania
Initiative communicates the 1st Lidl media campaign in Romania, that started in October, in print and on TV. Initiative developed and implemented the 1st Romanian media campaign for Lidl, the […]