Tag: Initiative
SeniorHyper used the Black Widow and tarantulas to promote Romanian Natural History Museum
SeniorHyper, Romanian digital advertising agency part of Lowe Group Romania, signed the communication campaign promoting the live spiders and scorpions exhibition hosted by Romanian Natural History Museum “Grigore Antipa” from […]
Beck’s and Lowe &Partners – expedition on Danube, from Regensburg to Giurgiu
The expedition of German prizes on Danube brought in Romania the awards of Beck’s Romanian national promotion, after a week of travel which consumers had the opportunity to watch in […]
Everyday heroes will be honored in US, at Superman Hall of Heroes
Christopher Reeve, Shaquille O’ Neal, Jackie Robinson, FDNY Fire Commissioner Salvatore Cassano, marathon legends Dick and Rick Hoyt, National Teacher of the Year Jeff Charbonneau, and more were proclaimed heroes […]
Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro
Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro, bringing Varu’ (The Cousin) in the scene, an all-problems solver that finds everything one needs at the right […]
“A coin for you, a future for them”, a campaign signed by Graffiti Social Work and Kaleidoscope Proximity
Thousands of coins are thrown away by Romanian supporters before they enter Steaua’s games in this season of UEFA Champions League (UCL). Still, they won’t be lost anymore, but donated […]
Experiential marketing in the new Staropramen campaign developed by Lowe&Partners
Lowe&Partners Bucharest developed, for Staropramen, an experiential marketing campaign that entices the consumers to find the treasure of Prague. The promotional campaign is active between August 5th – September 29th, […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Beck’s label project developed by Lowe & Partners – over 7,000 creations submitted in the contest
Lowe&Partners offered the chance to the most creative 4 Romanians to draw the new Beck’s label, to appear on the market this summer and reach to millions of consumers, in […]
Romanians join “Suspended Coffee” movement
Suspended coffee is a movement of generous people that started amplifying in Europe, with some of Romanian pubs already involved in this initiative, showing that good deeds are valuable. The initiative’s […]
Interactive thermal panel, used for the 1st time in Romania in a social campaign
Leo Burnett Group and Samusocial launched, in February, “Give a little warmth” initiative, an action aimed to make people realize the critical need for heated accommodation places for homeless people. To make […]