Tag: innovation
FCB’s innovative interactive music box promotes music among children in a Bucharest mall
An innovative tool, a music box of impressive dimensions, was presented for the first time in Bucharest, at Baneasa Shopping City, during George Enescu International Festival, in order to encourage the public to discover […]
Anthony Baker: Digital is just a canvas where you tell a story
Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]
DM9DDB digital business – up 34%, Igor Puga – promoted to Vice President
After ten months as Chief Interactive Officer at DM9DDB, Igor Puga is assuming a new role inside DM9DDB. Puga is now the Vice President of Integration and Innovation, a position that […]
After exploring Lionel Ritchie’s head, Hungry Castle puts Nicolas Cage in a cage
After offering to the general public the possibility to visit Lionel Richie’s head or even spend a night inside of it and coming up with the laser cat, Hungry Castle – which […]
Cannes Lions 2015 – First shortlists announced
The names of those in for a chance of winning in the Mobile, Press, Innovation, Direct, and Promo&Activation categories are out. For Romania, it’s good news in Promo for “The […]
Microsoft and Fast Company announced the winners of Create GOOD
Fast Company and Microsoft announced the winners of Create GOOD, a joint initiative to identify, celebrate, and guide a new age of creative, socially driven actions. From a call to […]
Leo Burnett Group and Bergenbier use thermo ink in a new campaign
Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]
Krisztián Tóth, CEO of POSSIBLE CEE, selected as an Agency Innovator of 2014
On November 20th, The Internationalist held a ceremony in New York, where they awarded the best future thinkers. Every year since 2006, The Internationalist has named those agency executives who have the […]
BBDO Belgium and Microsoft campaigned to make a point on technology
BBDO Belgium and Microsoft targeted marketeers with an action meant to convince them they need to catch up with the digital revolution and new technologies which their customers have already fully embraced. […]
Microsoft, Cannes Lions’ technology innovation partner
Cannes Lions will take its shortlist exhibitions into the digital realm with Microsoft acting as its Technology Innovation Partner. The three year collaboration aims to bring delegates’ digital festival experience […]