Tag: innovative
Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Eyecandy unveils “Ann Idea”
EyeCandy, the creative powerhouse born in early 2018 as the brainchild of director Greg Ferro, is making waves in the world of tabletop, beauty, and food videography. Evolving from a […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]
Serviceplan Group Belgium launched the inaugural virtual ÜberCreative team
Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative Department. The department will be headed up virtually by Serviceplan Group’s Worldwide Executive Creative Director […]
AIB and ROTHCO release beautiful new book literally grown from grass roots
Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank (AIB) announce the tour of an incredible new book, ‘10 | The Book That Grew’. In an initiative to […]
Vodafone Romania launches new brand positioning campaign
Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]
Innovative activation developed by Circus LA to promote Warner Bros.’ Lego Batman
Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, […]
Dana Anderson to chair Warc Innovation Awards 2017
Warc’s Innovation Awards 2017, recognizing innovative thinking that delivers tangible results, will be chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelēz International. […]
McCann Montevideo launched I CANN, eau de creativite
As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition […]
Reality Marketing: Vodafone’s #4GRedline High-Stakes Stunt Pays Off
Vodafone has pulled off one of its most innovative marketing activations yet with a high-octane stunt featuring Kiwi drift car sensation “Mad” Mike Whiddett and the company’s own Director of […]