Tag: insights
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space […]
Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s […]
Starcom launched the first netnographic study that analyses the transactions of the online communities during the pandemic
The world knows new connections. Some that it accepts, some that it doesn’t. The social nature ones transform themselves in a new civic attitude, the personal ones into a new […]
McCann transforms its social media pages into a TV station
McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and […]
Flavian Cristea (Grapefruit): “We have always been trying to be pioneers in our activity field”
Recently, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of generating leads, an alternative to the classic forms, making the […]
Insights on Eurobest 2017 with Andreea Ghenoiu, Romania’s Promo&Activation juror
As the echoes of the New Year’s holidays are almost gone, lets take a look back to the creativity festival that closed the ceremonies celebrating great ideas in 2017. Andreea […]
Fran Pollaro on Global Awards: It’s all about relevancy, especially in this day and age
Fran Pollaro was recently appointed as the Executive Director of the The Global Awards for the World’s Best Healthcare & Wellness Advertising. In his new role leading the competition’s expansion, Pollaro will be […]
Cannes Lions 2015’s Global Creativity Report:USA – top creative country, New York – top ranking city
Cannes Lions released the 2015 edition of The Global Creativity Report, in which are provided definitive rankings, analysis and insights on creative communications across the world and which incorporates the results […]
Cannes Report 2014, available online
The official Cannes Report, the unique resource for the global creative community, is available online through the Cannes Lions Archive, festival’s organizers announced. Europe’s performance at Cannes Lions has resulted […]
Corin Chiriac (Geometry Global Romania) on digital advertising and Romanian market
As digital is in the center of today’s advertising world, Corin Chiriac, Head of Digital Strategy Geometry Global Romania, detailed, for AdHugger, a series of aspects related to online advertising and […]