Tag: instrument
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]
Grayling Romania launched Regulatory Radar
Grayling Romania launched Regulatory Radar, premium instrument offering to the users the option to search, monitor and follow law and regulatory project, from the moment they are initiated until they […]
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
GfK launched GfK Brand Vivo
GfK launched GfK Brand Vivo – a new brand tracking system that uses relational intelligence, a more valid and sensitive way to monitor how consumers experience, connect to and engage […]
Zenith Romania launched a Socialtools improved version
Developed by ZenithOptimedia, Socialtools is a live monitoring instrument measuring the performance of brands’ presence in social media (Facebook pages, Twitter accounts and brand channels on YouTube). Through Socialtools, Zenith […]
Romanian call center Blue Point to offer satisfaction studies to clients via Client Metrics
Blue Point, one of the important players on the Romanian call-center services market, launched an integrated service to measure and evaluate clients’ satisfaction, Client Metrics. Client Metrics is a continuous monitoring […]
Smartphones, transformed in payment instruments with PayPal Here
PayPal launched, yesterday, PayPal Here, a tool that’s going to transform the future of commerce for small businesses around the globe. PayPal Here is available for the moment exclusively for selected […]
Bucharest-o-meter, an online survey for people’s problems
Elena Udrea, president of Romanian Democrat Liberal party, Bucharest branch, launched, on her blog, an online survey entitled Bucharest-o-meter, mentioning this has no relation with an announcement regarding her running […]
comScore lanched globally Digital Analytix
comScore launched globally Digital Analytix, solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth research on site-level activity through this highly agile and flexible data […]