Tag: integrated campaign
OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative […]
adam&eveDDB leads re-brand for global streaming platform LIONSGATE+
adam&eveDDB handled the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a […]
McCann Romania won eMag in October and signs company’s Christmas campaign
McCann Worldgroup Romania made its first integrated campaign for eMAG, client that got into its portfolio in October 2020. The campaign is the Christmas one, developed around “A job for […]
Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of […]
LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project […]
McDonald’s brings back Great Tastes of America menu “unavailable in America…Sorry America” by Leo Burnett London
McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London. The campaign comprises of four ads focusing on a different burger in the range; […]
South Africa: Toyota SA launches new Corolla Hatch with TVC from FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign […]
German musician Nena – campaign ambassador for PENNY Naturgut Range
Just in time for the beginning of the year, PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Naturally for […]
MSQ Partners launches Got 5? campaign for The Electoral Commission
MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May. MSQ Partners were tasked to create […]
FCB New Zealand crafted “The Lost Night” for The New Zealand Health Promotion Agency (HPA)
FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night […]