International Union for Conservation of Nature

Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights

The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage […]

March 4, 2018June 28, 2018 Cristina Blanaru Creativity, CSR

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Tag: International Union for Conservation of Nature

Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights