Tag: IPA
SingleCut Beersmiths gamifies New IPA, Big in Japan
For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Quite often making it in the far east before they were even […]
Rob Hunter, recognised for his exceptional contribution to the IPA
Rob Hunter, the Founder and Managing Director of Hunterlodge Advertising, has been granted a Fellowship from the Institute of Practitioners in Advertising (IPA) in recognition of his exceptional and prolonged […]
IPA: High levels of creativity make advertising more efficient
An analysis made by IPA Effectiveness Awards and Gunn Report showed that creativity has a real business power and that high levels of creativity make advertising campaigns much more efficient. […]