Tag: launch
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Romania: Ioana Mucenic launched Maker Studio, an agency targeting Gen Z
Ioana Mucenic launches Maker Studio, the first agency in Romania that directly involves the young consumer in the whole creative process and decentralizes the classic agency structure. Maker Studio has […]
Serban & Musneci Associates launches SMA Real Estate Kluster
With over 20 years of experience in strategic communication, Șerban & Musneci Associates brings for the first time an integrated strategic and crisis communication, public affairs and reputation management services […]
DDB Romania launched a new communication platform for McDonald’s Romania
When you have to take into account everyone’s budget and appetites, any meal with family or with friends can turn into an equation with unknowns. To help consumers keep up […]
Romania: Bergenbier S.A. strengthens its portfolio in the premium segment
Bergenbier S.A., part of the Molson Coors group, launches two products with 0.0% alcohol in the premium segment. Staropramen 0.0 and Stella Artois 0.0 strengthen the company’s portfolio, which in […]
Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients
In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and […]
DDB Romania puts soul in the launch of the new Vera Verde range from Gama & Gama
In a dynamic and highly competitive market, with traditional players and loyal consumers, used to choosing the same familiar brands on the shelf, DDB Romania was given the mission to […]
Godmother launches the digital agency Cognition
Cognition is the only Romanian agency member of the Neuromarketing Science & Business Association and in defining its digital communication strategies it combines insights, expertise and top-notch technologies, as it […]
Universal Music Group for Brands launched UMusic Media Network
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]
“New World”: Saint-Gobain leading the way in light and sustainable construction
Saint-Gobain is launching its new global brand campaign, “New World”, which aims to establish the Group’s vision as the worldwide leader in light and sustainable construction. This campaign, produced with […]