Tag: Lego
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]
Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year
Lego is again the most valuable and strongest Danish brand, valued at DKK53.4 billion. Lego is Denmark’s most valuable brand for an eighth consecutive year, according to Brand Finance Denmark […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]
Thomas Kolster: “For me, the most important thing is to inspire”
A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. […]