Tag: Leo Burnett Romania
Agencies risk losing strategists unless they improve company culture
Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]
Romania, represented in Eurobest 2016’s jury by Leo Burnett’s Diana Papuc
Diana Papuc, one of the top level creative women in Romania, also present in Ladies First – the platform dedicated to accelerate female creatives’ careers, will act as a Juror […]
12 agencies and companies awarded at the Romanian EFFIE 2016
The most important award of the night, the Grand EFFIE, went to Leo Burnett & Target for the campaign „Tadaaam GigaWeekend” – client Telekom Romania. At the 13th edition of […]
Leo Burnett Romania signs “Live fresh!” campaign for Kaufland
Leo Burnett Romania and Kaufland launched „Live Fresh! manifesto, which is both a new communication campaign for Kaufland and an encouragement towards a new lifestyle. A contribution to the new lifestyle […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
UPDATED: McCann Erickson, most awarded Romanian agency @Eurobest
(adds statements from McCann Romania’s representatives) Romania’s results at Eurobest 2015 consist in 12 trophies: one Grand Prix, 3 Golds, 4 Silvers and 4 Bronzes, scooped by McCann Erickson Bucharest, Leo Burnett Romania and Publicis […]
Leo Burnett Group Romania wins account for Telekom’s Prepaid service
Leo Burnett Group Romania has won the account for Telekom’s Prepaid service. The agency is re-defining the dialogue with young consumers through the Tadaaam Show, starring Romania’s number one vlogger, […]
UPDATED: (RO) McCann – Agency of the Year, GMP – Independent Agency of the Year, at #GDR at Golden Drum 2015; Leo Burnett – double awarded
(adds info on Publicis Romania’s results @Golden Drum) McCann Worldgroup Romania won, at this year’s Golden Drum, 20 awards and nominations, among which 1 Grand Prix, 3 Golden Drum, 6 Silver […]
Leo Burnett Group and Bergenbier use thermo ink in a new campaign
Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]
Leo Burnett Group and Bergenbier, back to sponsoring Romanian football with a new campaign
Leo Burnett Group launches a new campaign announcing the come-back of Bergenbier, after a pretty long period of time, as sponsor of Romanian national football team. The first execution from the […]