Tag: letterbox marketing
ELMA study: European letterboxes – 112BN ad leaflets worth Euro 3.9BN received in 2011
ELMA (European Letterbox Marketing Association) released the results for its second pan-European study on leaflets distribution in the letterboxes, that shows an increase of 2.3% in the number of promotional […]
Romanian geo-marketing uses hi quality data for the first time, provided by Inbox Marketing
Inbox Marketing, subsidiary of Mediapost Hit Mail, uses for the first time in Romania a geographical database, with coverage for biggest 106 Romanian towns (80% out of the urban population). […]