Tag: loyalty
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]