Tag: marcom
Andreea Filip (Oxygen): Communication teams need to be agile and able to operate changes on the fly
Andreea FIlip, New Business Director Oxygen, says, in an interview for Business Review, that today’s advertising industry in Romania can be defined as “transformation on the go”, considering the changes […]
Publicis Health UK launches unique agency offering for clients under Langland brand
Publicis Health UK recently unveiled its new agency offering spanning the four interconnected disciplines of Clinical Trial Experience (CTE), Medical Strategy & Education (MSE), Public Relations & Policy (PRP), and […]
Romanian marcom: Oxygen takes over Frank Group
Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated […]
Active Power Solutions takes over Graffiti PR, Ketchum’s affiliate in Romania
Catalin Chis, Romanian entrepreneur from Cluj Napoca and owner of the Active Power Solutions group of cos., recently acquired the majority stock within Graffiti Public Relations, Romanian PR and communication […]
Full Eurobest 2013 juries announced
Eurobest has announced the full line-up of 96 industry experts who will meet in Lisbon to judge the 26th awards. We have enlisted the industry’s top talented professionals to judge […]
Publicis Group acquired Zenith Romania
Publicis Groupe acquired today Zenith Romania, taking over the majority control of the agency, according to a press release.Zenith Romania was previously affiliated to the group and was operating, on […]
Romanian marcom industry’s 2012 in headlines: July to December
July Scandia Sibiu celebrates 90 years on Romanian market Graffiti BBDO signs the launch campaign for Dacia Lodgy Colgate-Palmolive launched a CSR campaign at its 20 years on Romanian market […]
iPlan powered by The Network – the best strategic planning program with zero costs for participants
In an economical environment where companies must administrate their resources more careful, the benefits for strategic planning are more and more obvious, as managers are acting on diminished markets with […]
ADC*Ro organizes a new admission session
ADC*Ro school organizes a new admission session for the 4th edition of the project, because of the very low level of the application received this year. Following the contest that […]
Ioana Manoiu: It is a great honor to be the Romanian PR Juror at Cannes Lions
Ioana Manoiu, Managing Partner GMP PR and Romania’s representative in PR Lions jury, at Cannes Lions 2011, said, for AdHugger, that being in this jury is a great honor and […]