Tag: marcom
Romania’s Tourism Brand and the story goes on…
A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]
CME’s TV stations, including Romanian Pro TV, are media sponsors at Golden Drum 2010
Golden Drum 2010 benefits of a lot of media sponsors this year, among which all the TV stations, including Romanian Pro TV, owned by CME network. CME recently announced its […]
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]
“Who are you banking with?” – a new communication platform for BCR Romania, signed by Tempo Advertising
Tempo Advertising launched a new communication platform for BCR Romania, an integrated marketing campaign build around the slogan “Who are you doing banking with?”, according to a press release. According […]
How To Web 2010 conference, in Bucharest at the beginning of November
How To Web 2010 conference – an important entrepreneurship and web technology event that aims to become a representative event in Eastern Europe – was launched at the Bucharest Hubb. […]
UK Government spend over half billion pounds on marketing and communication in the financial year 2009-2010
UK Government spent over half billion pounds on marketing and communication through Central Office of Information in the fiscal year 2009-2010. Out of this amount, £19.5M went on PR (down […]
Romanian advertising gets together in an unconventional festival, ADfel
Romanian advertising gets together for the 5th edition of ADfel unconventional advertising festival, from July 26th to August 1st, in Bucharest. Every year for the last five years, ADfel creates […]
OgilvyAction Romania – named Best Global Priority Brand Agency at Diageo Marketing Brilliance Awards
OgilvyAction Romania received the prize “Best Global Priority Brand Agency” for Europe region during the 1st edition of Diageo Marketing Brilliance Awards. Diageo launched the Marketing Brilliance Awards program to […]
Thinkdigital Romania has a new Country Manager
Thinkdigital Romania has, starting July 19th, a new Country Manager, Sorin Jianu, that joins the team bringing 10 years of experience in sales and eight in advertising agencies. Before joining […]
Euro 1M advertising budget for Romanian dairy company Covalact
Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009. The campaign includes market […]