Tag: market
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
Audience Store appoints UK Sales Director as it doubles down on current market opportunities
Audience Store, the leading programmatic data activation specialist, based in Soho, London and in Manchester, has a new UK Sales Director as it actively pursues growth to capitalise on current […]
Romanian marcom: Oxygen takes over Frank Group
Oxygen, founded 12 years ago as a PR agency and present with offices in Bucharest and Cluj-Napoca, took over the advertising and digital group Frank, and repositioned as an integrated […]
H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International
New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by […]
Mihai Iancu (Rezolv IT) on MSP/IT outsourcing in Romania – services and challenges
Mihai Iancu, CEO Rezolv IT, offered, in an interview for AdHugger, details about what it means to be a MSP/IT infrastructure outsourcing provider, which are the main barriers the business […]
European certification authority InfoCert enters the Romanian market
InfoCert (Tinexta Group), European certification authority, announced the opening of an office in Romania, aimed to help developing the local market, considered to have a high potential when it comes […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
Startups tips: How to succeed in a crowded market
Due to the influx of people setting up businesses, pretty much every market gets crowded in minutes. Even the niches that were once so specialized that they struggled to get […]
Codecool and Brainspotting study: Romania lacks over 15,400 IT specialists annually
In Romania, the top 5 polytechnic universities, 59 public universities and 174 private universities of student training in the main technical specializations offer only 9,500 graduates per year, almost 1/3 […]
Unilever launched Plant Line personal care brand on Romanian market
Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital […]