Tag: market
Unilever launched Plant Line personal care brand on Romanian market
Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital […]
Co-working market in Romania: Impact Hub Bucharest expands by merging with 3house
Impact Hub Bucharest, organisation supporting for over 7 years entrepreneurship in Romania via co-working, acceleration programs and events, merged with 3house, the new concept of work spaces launched in 2018. […]
Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M
Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania […]
Wunderman, integrated by Ogilvy on Romanian market
According to a press release, Ogilvy Romania and Wunderman Romania join forces on the local communication market. Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to […]
Air France Music launches the “Never Miss Out” service
Air France Music is launching “Never Miss Out”, available at music.airfrance.com and developed jointly with General Pop, BETC’s cultural event production entity. Is the concert by your favorite performer sold out? “Never […]
Brandient designed the identity for Singapore’s Geneco
Brandient designed the identity for Geneco — the new brand on the consumer electricity market in Singapore, building on the strength of the wider YTL Group of companies. Geneco is powered by YTL’s Seraya […]
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year
The most recent edition of ROADS, study made by IAB Romania and PwC Romania, shows that the total reported value of the online ad market in Romania, in H1 2017, […]
Romanian E-Commerce: €2.8BN in 2017
According to figures and estimates of the main players in the Romanian e-commerce, together with GPeC, the value of online shopping reached €2.8BN in 2017, up 40% compared to 2016 […]
Aura Corina Chiorean on G7’s rebranding and a radical change in business approach
With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration […]