Tag: marketing
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]
Google and Herezie promote Google Cloud with a book telling the future of one’s professional life
Google is investing a lot into its Google Cloud business, aiming to attract enterprise consumers and compete against Amazon Web Services, which has at the moment a dominant market share. […]
Madalina Santa (Tres Bon & Comparty Adv) : When cooking and advertising go hand in hand
Graduate from CESI (Center of Excellence in Image Studies) and SNSPA, but also from the Institute Paul Bocuse (cuisine & culture), Madalina Santa has been working in advertising since 2011, […]
Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]
FirmDecisions North America appoints Park Thomas as Audit Director
The world’s largest independent marketing compliance specialist, FirmDecisions, is delighted to announce today that Park Thomas has joined as Audit Director, North America. Park will be responsible for managing both […]
Media iQ appoints Nicola Young as Vice President of Marketing EMEA
Media iQ, the leading global analytics and technology company, announced the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director […]
Efforts for inter-measurable Total Video eco-system in Romania
Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for […]
RTB House reaches India
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead […]
Volkswagen talks about nothing in a new commercial signed DDB Paris
Volkswagen and DDB Paris launched a new commercial that focuses on talking about nothing, but that kind of nothing which can mean a lot of things in life. In the age of […]
Nik Margolis, appointed Managing Partner @ Team Eleven
A year after launching, marketing agency Team Eleven has today announced the appointment of Nik Margolis as its new Managing Partner. Working alongside co-founders Sophie Gibson and Nick Gill, Margolis will […]