Tag: markets
Zenith: Auto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit […]
Revolut reaches 100,000 users in Romania, secures licenses to operate in Singapore & Japan
Revolut reached its stated goal at the launch of the service in Romania this year and reached to 100,000 Romanian users. The Romanians using Revolut reached to a total transaction volume […]
IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark
IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The […]
RTB House consolidates competitive position in Spain, Portugal, and Benelux with new appointments
RTB House has appointed two new Country Managers in Western Europe, a move expected to strengthen its position as a leading retargeting service provider in Spain, Portugal and Benelux. From […]
Ivaylo Naydenov, appointed General Manager for Mondelez Romania, Bulgaria and East Adriatic markets
Mondelez Romania announced the appointment of a new General Manager. Starting March 2015, Ivaylo (Ivo) Naydenov is General Manager for Mondelez Romania, Bulgaria and East Adriatic markets, taking over the position from […]
Magna Global on the state of programmatic industry, with “The International State of Programmatic”
Magna Global, IPG Mediabrands’ strategic global media unit and leader in media intelligence worldwide, released recently “The International State of Programmatic”, the latest research on the state of the programmatic industry […]
ZenithOptimedia: Every 4 years events will help grow international ad market in 2012
ZenithOptimedia made public its predictions for the next year, estimating that the events that take place every 4 years will be the one that will help grow the international ad […]