Tag: McKinsey
McKinsey acquires Materials Economics with a focus on sustainability
McKinsey & Company has acquired Material Economics, small consultancy focusing on sustainability. The acquisition of Material Economics is part of a continued commitment to sustainability with the ambition of making […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Nielsen and McKinsey formed a social media joint venture
According to the international press, research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to “fuse social media” into […]