Tag: measure
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention. This offering, the first of its kind to […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
BRAT to make a pitch to select a measurement provider for SATI and MIPO
BRAT members decided, during Internet department’s General Assembly, to start a pitch to select the providers of measurements for SATI and MIPO for 2014-2017. The contract with the actual provider, […]