Tag: media
Romanian Initiative and BPN on Competition’s Council fines
Initiative and Brand Programming Network (BPN) – both member of Lowe Group Romania – are rejecting the decision of Romanian Competition Council. Despite of the factual, logical and non-equivocal argumentation presented […]
IAA Romania’s position on Romanian Competition Council’s decision to fine 11 Romanian media agencies
IAA Romania made public its position related to Romanian Competition Council’s decision to fine 11 Romanian agencies for a possible agreement. The official position of IAA Romania comes after Romanian Competition Council […]
Romanian BRAT organizes free seminars for professionals from different industries
Romanian Bureau for Transmedia Audit (BRAT) started, on September 25th, a series of free seminaries dedicated to communication, marketing and branding specialists from different industries. The first seminary organized was […]
11 Romanian agencies, fined Euro 3.2M by Romanian Competition Council
Romanian Competition Council fined 11 Romanian agencies handling media buying for different advertising clients, in the end of an investigation that lasted 2 years. The total amount of the fines […]
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]
Ice Cream for parents? After bedtime!
Breyers Gelato Indulgences launched, this summer, its first advertising campaign in US, with national TV, print, digital, online and in-store components. The campaign ran under the tagline “Breyers Gelato Indulgences. […]
TailWind presented Project Agora at dmexco’14, together with AppNexus
Project Agora, the first automated marketplace in Southern-Eastern Europe, was the main subject presented by TailWind during dmexco’14, the biggest European digital marketing event, taking place annually in Koln, Germany. TailWind took […]
Romanian state news agency Agerpres launches “Bucharest – My city” editorial project
Romanian state news agency Agerpres will run, during September, a series of interviews with Bucharest personalities, as part of the editorial project “Bucharest – My City”. This series of interviews […]
OMD Romania to handle media campaigns for Bunge Prio brands Floriol and Unisol
Bunge Prio appointed OMD Romania to handle the media campaigns for its Floriol and Unisol brands, after a pitch in which were involved 4 main Romanian media agencies. For Unisol and Floriol, […]
Romanian online advertising: ThinkDigital takes over AdEvolution
ThinkDigital Romania and AdEvolution signed a collaboration agreement that sees the business operations of the 2 companies integrating by the end of the year, Romanian DailyBusiness.ro writes. On a difficult and […]