Tag: media
Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!
Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D […]
Media Direction to handle Volksbank’s media account in Romania
Media Direction, part of BBDO Group Romania, expanded its clients’ portfolio with Volksbank, an account won following a complex pitch. Media Direction’s team that won the project included Oana Padure (Managing […]
Rebranding for PaginadeMedia.ro
Romanian outlet PaginadeMedia.ro relaunched on May 3rd, with a new design signed by Infinit Solutions. Also, in its new version, PaginadeMedia.ro has also a version for mobiles and new sections. […]
Cannes Lions and Haymarket plan a Digital Media Festival in Asia
Lions Festivals, organisers of the Cannes Lions International Festival of Creativity, and Haymarket Media announced an agreement to extend their joint venture in order to also include Digital Media Awards […]
HBO Go, VOD service available in Romania to Romtelecom’s clients
HBO Go, VOD service launched by HBO, is available in Romania for Romtelecom’s Dolce and Dolce Interactive clients, that have MaxPak subscriptions. HBO Central Europe, provider of premium TV in […]
UPDATED: Scouting the week that passed
(adds new sanction for OTV) – Intact Interactive will undergo a make-over, that will see appearing a new structure instead – Digital Antena Group, according to PaginadeMedia.ro and Refresh.ro. According […]
Name change for Romanian ABC, to reflect its full activities
Romanian Bureau for Circulation (Romanian equivalent of foreign ABCs) decided, during its general assembly, to change its name to fully reflect the entire range of activities and measurements it offers […]
Wednesday’s Round Up
Encyclopedia Britannica ended its print edition and goes exclusively online (Reuters) Stella Artois unveiled a new ad for its 4% alcohol beer (Brand Republic) Procter & Gamble (P&G) has admitted […]
“We Day” in Romania: 110 partners and media exposure of Euro 300,000
The fundraising campaign “We Day”, supported pro bono by Initiative, broght $1,5M to the “Free the Children” foundation. This is the largest international fundraising media campaign, for which more than […]
Interfax most frequently sourced news agency in Russia and abroad in 2011
Interfax has once again been named Russia’s most frequently cited news agency both domestically and abroad, according to a survey based on two major global media databases – Factiva (31,000 […]