Tag: media
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]
Romanian Internal Affairs Ministry will send “journalistic-style” press releases
Romanian Internal Affairs Ministry (MAI) announced that it will send “journalistic-style” press releases and will have a special strategy for media crisis, according to Mediafax. According to the news agency, […]
Gabriel Patru is the new Integrated Communication Manager at Media Direction
Gabriel Patru, Senior Strategic Planner at Media Direction, took over as Integrated Communication Manager, a position needed in agency’s hierarchy as Media Direction’s services diversified. In 2011, we consolidated a […]
Media Investment to handle Ursus Breweries’s media account
Ursus Breweries announced the result of the pitch organized to select the agency in charge of managing the media account of the company. Following the pitch, at which 9 companies […]
Romanian Media Direction keeps Berlin Chemie media account
Media Direction, Romanian media agency part of BBDO Group, keeps Berlin Chemie’s media account, at the end of a complex pitch that involved 5 Romanian agencies. The pitch included a […]
Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]
Initiative supports pro bono the international media fundraising campaign for Free the Children
Initiative supports pro bono the international media fundraising campaign for Free the Children, as Romanian Initiative obtained, with the help of its partners, media exposure for “We Day”, an action […]
Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate
Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate (transl.: Knorr – Vegetables in the food), an integrated communication campaign that centers on the online platform Testulcondimentelor.ro, developed […]
Another 3 Romanian titles to survive only online
After a series of print titles – including Romanian daily Gandul – ceased to appear in print in the last couple years, Intact Media Group announced recently that 3 of […]