Tag: media
The backdrop to this years SuperBowl: fans, influencers & digitisation
The Super Bowl has fast become a cultural phenomenon with an average of 50-65 million viewers around the world*. Whether it be the half time performances, endless articles, or as […]
Romanian Biz launched Show Me the Money! newsletter
Romanian Biz magazine launched a special newsletter, Show Me the Money!, that gives attention to the numbers that are at the base of the business strategy, are the engine for […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
Neticle launched V.3 of its Media Intelligence tool
Neticle implemented its clients’ feedback and studied prominent media insight analysis methods, added cleaner programming, advanced features and a smoother appearance. The result was the newest, third version of Neticle’s […]
Matt Champion joins Audience Store to consolidate its programmatic team
Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. […]
Owen Hancock (Impact): Are you measuring up?
Owen Hancock, Marketing Director EMEA at Impact, spoke to AdHugger about the importance for media platforms and marketers to be transparent with brands and consumers on measurement, especially during these […]
AdHugger, a decade of reporting on creativity and business
(Sometimes we just have to make our own news known too 🙂 ) AdHugger, the online publication reporting news and events from marcom, business, tech, ecom and start-up sectors, celebrates […]
Shutterstock announces footage library availability for mobile users
Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and […]
McCormick appoints Publicis Groupe agencies as its new EMEA Creative & Media Partner
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, […]