Tag: media
Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]
Kai Henniges, CEO video intelligence: Why the advertising industry needs GDPR?
The arrival of GDPR this May can’t be ignored, it also can’t be overestimated. It’s going to have a huge impact on the advertising industry. We’ve only got ourselves to […]
Media iQ appoints Simon Tray as Global Chief Financial Officer
Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at […]
video intelligence launches contextual video platform
video intelligence (vi) has announced the U.K. launch of vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical […]
Danish Lego Group appointed Romanian Initiative to buy media in Romania and Bulgaria
Romanian media agency Initiative coordinates Lego Group’s media campaigns in Romania and Bulgaria, starting January, after Initiative network won an international pitch organized by the toys’ producers. Initiative’s global […]
2018 Edelman Trust Barometer: Record-breaking drop in trust in U.S.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell […]
Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018
In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis […]
Epica Awards: 2 new categories, expanded jury and call for entries
The Epica Awards 2017 are now officially calling for entries, with two new categories and an expanded jury. Covering advertising, design, PR and digital, Epica has staked a unique place […]
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
Mihai Trandafir to represent Romania in the shortlist jury for the Cannes Lions Media
Mihai Trandafir, Managing Director UM Romania, was selected to represent Romania in the shortlist jury for the Cannes Lions Media category. Among the proposed jurors for the media category were […]