Tag: media buying
Publicis Groupe wins AXA’s advertising creative partnership as well as strategy and media buying in four of its key markets
AXA has chosen Publicis Groupe to continue as its sole global creative partner, across 30 countries, and as a partner for strategy and media buying in four of its key markets: […]
Havas Media Manchester to handle media planning & buying for Staples
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch […]
Tailwind study: Major trends and changes of programmatic ad buying and selling process within Central Europe
TailWind, programmatic trading and ad-tech solution specialized company part of TDG, announced the results of its first study on CEEMEA programmatic trading status. The research, made together with AppNexus, offers an […]
IPG Mediabrands launches Cadreon for CEE
Initiative Media, BPN Romania and Universal Media, part of Interpublic MediaBrands, announced recently the launch of Cadreon, new programmatic buying hub localized in Hungary and which will service Central and East […]
RTB HOUSE – a new Polish brand on online advertising market
RTB House is an agency specialized in buying advertising on Real-Time Bidding (RTB) model and appeared as a result of a dynamic development of the team working in RTB as part […]