Tag: media channel
Niklas Bakos, CEO at Adverty: Why contextual sensitivity is critical for in-game ads?
There is growing recognition that in-game advertising represents an increasingly important media channel for forward-thinking advertisers. Yet, within this burgeoning channel, it’s important to focus on experiences rather than simply […]
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]