Tag: media consumption
United Media Services study: 7 in 10 Romanian parents are not optimistic about the economic situation, while 1 in 3 have to tap into savings to cover back-to-school expenses
Most Romanian parents think pessimistically about the future. 7 in 10 worry about the economic situation, while 2 in 5 say they are in a more difficult financial situation compared […]
Planning for attention: New report reveals how brands can reach most engaged audiences
A new report by independent media agency The Kite Factory reveals key insights into the diversification of media consumption of UK adults and how audience attention within digital platforms compares […]
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]