Tag: Media Direction
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]
Media Direction and Niran Co will study together Romanians’ attitude towards luxury perfumes
Media Direction starts working for Niran Co this year and will develop projects that will use an approach focused on research. A first initiative is a research in urban areas […]
Tetra Pak and some of BBDO Romania’s agencies developed a campaign promoting milk
Tetra Pak and BBDO Romania’s agencies – Graffiti PR, Kaleidoscope Proximity and Media Direction – developed the “Yes, Milk!” campaign, that brings a new approach about milk. Running under the […]
Media Direction to handle Volksbank’s media account in Romania
Media Direction, part of BBDO Group Romania, expanded its clients’ portfolio with Volksbank, an account won following a complex pitch. Media Direction’s team that won the project included Oana Padure (Managing […]
Gabriel Patru is the new Integrated Communication Manager at Media Direction
Gabriel Patru, Senior Strategic Planner at Media Direction, took over as Integrated Communication Manager, a position needed in agency’s hierarchy as Media Direction’s services diversified. In 2011, we consolidated a […]
Romanian Media Direction keeps Berlin Chemie media account
Media Direction, Romanian media agency part of BBDO Group, keeps Berlin Chemie’s media account, at the end of a complex pitch that involved 5 Romanian agencies. The pitch included a […]
Cap signs the campaign that makes sound good together Generali and Ardaf
Cap, Romanian advertising agency, realized the campaign that communicates the merger of Generali Romania and Ardaf, two companies specialized in insurances that will continue to activate under Generali brand. The […]
UPDATED: Romanian Mars-Wrigley media account changes the agency
(adds a statement from OMD’s Managing Director and more info) Romanian Mars – Wrigley media pitch saw OMD Romania taking over the management of media account. The decision was taken […]
A new managing director for Romanian Media Direction
Media Direction has a new managing director, Oana Padure. She has over 10 years experience in the communication industry, especially in media and strategy. She set up and coordinated the […]