Tag: Media Fact Book
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Media Fact Book 2011 and Digital Fact Book, interesting reports for abroad specialists
Media Fact Book, study realized by Initiative, was downloaded, in only 3 weeks since launch, by 1,200 readers, from which 16% are from UK, Philippines, USA, Germany, Hungary, France or […]
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]
-9% of total net ad spend in Romania in 2010, versus 2009
Initiative Romania published, Tuesday, June 2nd, Media Fact Book 2010, a study that offers an image of the Romanian market during last year and estimates regarding its evolution for 2010. […]
Media Fact Book: Romanian advertising market in 2008 – Euro 590M
Few highlines from Initiative Romania’s Media Fact, 2008 edition: – Ad investments in Romania will reach to Euro 590M in 2008, 22% higher compared to 2007, up from Euro 486M (+32% […]