Tag: media market
Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024
Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]
Media Fact Book: 2021 is the year in which the total value of the media market exceeds 500M euro
Although the media market registered a contraction of 3.8% in 2020 vs 2019 due to the pandemic, at 462 million euro, it recovered quickly in the second half of 2020. […]
Initiative Romania released an update of its Media Fact Book
Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]
Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018
In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis […]
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]