Tag: Mediascope
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Mediascope is the new creative agency for Beiersdorf in Romania
Mediascope became Beiersdorf‘s national partner in 2022, providing the company with creative services for trade marketing campaigns. Beiersdorf is considered the inventor of modern skincare and is the company that […]
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
Mediascope: Europeans, in love with their tablets
A recent Mediascope Europe bulletin shows that 68% of tablet users in Europe watch TV Online on a monthly basis compared with 49% of European internet users and 50% are interested in playing […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
IAB Europe: European sport fans consume more online than TV
As the summer holiday was packed with sports events, IAB Europe’s 1st report based on Mediascope’s results analyzes the way sport fans are acting online and shows that sports websites’ […]
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania, during a press conference organized on Tuesday. According to the communicated info, 30% of Romanians are […]